Guide
Puluno Guide
Playbooks by what happens on the site — not by plugin name. Each article: symptom, cause, Puluno fix, rollback, and when to talk to hosting.
23 complete · 23 situations in catalog
How the family works
1 · Diagnose
Explorer or Center shows score and findings.
2 · Apply
Fix in the plugin — meta, images, Pulse, Health. Not generic tips.
3 · Verify
Same URL again — confirm score and issues improved.
4 · Rollback
If something breaks, undo in the module — timeline lives in Center.
AI advisor
Ask about a scan finding — answers only from our guides and issue codes, not a generic WordPress chatbot.
Answers are grounded in Guide articles only. Without OPENAI_API_KEY on the server you will get links to the relevant playbook.
Performance & Core Web Vitals
Slow site — LCP and hero image
Full guideModules: Pulse · Images
Homepage LCP is high or Explorer flags a slow hero image. Fix path in Pulse and Images without guessing cache.
Rollback: Partial — see article
Layout shift (CLS)
Full guideModules: Images · Pulse
Content jumps while loading — missing image dimensions, fonts, or ads. Fix in Images and Pulse.
Rollback: Partial — see article
Cache after image optimization
Full guideModules: Pulse · Images
After Images Apply the site still shows old photos — CDN, LiteSpeed, or the browser serves cache.
Rollback: No — info / hosting only
Indexing & Google
Google not indexing / noindex
Full guideModules: SEO · Health
The page is missing in Google, Search Console shows exclusion, or Explorer reports noindex / robots block.
Rollback: Yes — undo in Center
Sitemap unreachable
Full guideModules: SEO
sitemap.xml returns 404, empty file, or robots.txt does not reference it — Google lacks a URL map.
Rollback: Yes — undo in Center
Title, meta, OG, schema
Missing title or meta description
Full guideModules: SEO
Empty title, duplicate snippet, or meta longer than Google displays — fix in Puluno SEO with Verify.
Rollback: Yes — undo in Center
OG image for social previews
Full guideModules: SEO · Images
Share previews are empty or wrong — missing og:image, unreachable file, or hosting returns HTML instead of an image.
Rollback: Partial — see article
Schema.org / JSON-LD
Full guideModules: SEO
Invalid JSON-LD, missing Organization, or Rich Results Test errors — fix in Puluno SEO.
Rollback: Partial — see article
Broken links on homepage
Full guideModules: SEO
Internal links from homepage hit 404 or redirect loops — broken_internal_links finding and SEO / content fix.
Rollback: No — info / hosting only
Security & uptime
Headers, XML-RPC, REST users
Full guideModules: Health · Guard
Missing security.txt, open XML-RPC, or public REST user list — Health and Guard findings.
Rollback: Yes — undo in Center
Downtime / SSL / cron
Full guideModules: Guard · Health
Outages, expiring certificate or domain, or sudden Watch score drop — Guard and Health.
Rollback: No — info / hosting only
Forms & leads
Form — spam or not sending
Full guideModules: Forms
Contact form not delivering, spam flood, or missing Turnstile — Puluno Forms and delivery checks.
Rollback: Yes — undo in Center
Lead not reaching Zafaro
Full guideModules: Forms
Form submits but CRM gets nothing — webhook, form_webhook_failed, conversion gap.
Rollback: Yes — undo in Center
WordPress operations
Something broke after WP update
Full guideModules: Health
Fatal error, white screen, or plugin conflict after update — Health finding and safe recovery.
Rollback: Ledger — coming
WP-Cron not running
Full guideModules: Health · Guard
DISABLE_WP_CRON, overdue Action Scheduler, scheduled tasks stuck — Health and Guard.
Rollback: No — info / hosting only
OPcache and hosting performance
Full guideModules: Health
OPcache off, no object cache, slow TTFB — Health finding and what to fix with hosting.
Rollback: No — info / hosting only
Migrating from another SEO plugin
Explorer & cloud
Hosting blocks cloud scan
Full guideModules: Guard · SEO
Explorer on puluno.io cannot fetch the homepage — timeout, empty response, or OG finding “hosting blocked”. What to do.
Rollback: No — info / hosting only
Search Console connection & property
Full guideModules: SEO
GSC OAuth in Puluno account, correct property vs scanned URL — so data matches the client site.
Rollback: No — info / hosting only
First Explorer scan
Full guideModules: SEO
How to run the first homepage audit, what the scan means (and does not) — and where to go next in Center or Apply.
Rollback: No — info / hosting only
Apply → Verify → rescan
Full guideModules: SEO · Pulse · Images
The one workflow that proves Puluno fixed something for the client — not generic advice from a PDF audit.
Rollback: Partial — see article
Agencies & clients
Rollback recent fixes
Full guideModules: SEO · Images · Pulse
When Apply breaks something — how to revert meta, images, or Pulse fixes and where the Center timeline lives.
Rollback: Yes — undo in Center
Client-facing report
Full guideModules: SEO
Shared Explorer report, PDF/HTML audit, and what to promise — without fake ranking guarantees.
Rollback: No — info / hosting only