Title, meta, OG, schema
Missing title or meta description
Empty title, duplicate snippet, or meta longer than Google displays — fix in Puluno SEO with Verify.
Typical symptom
SERP preview shows a generic site name, empty snippet, or text cut with an ellipsis.
Puluno modules
SEO
Undo change
Yes — undo in Center
Issue codes
title_missing, title_too_long, description_missing, description_too_long
What you see
- Explorer:
title_missing,description_missing,title_too_long,description_too_long. - Google preview shows the same title on every page (company name only).
- Client migrated from another SEO plugin — product meta is empty.
- Page has an H1 but
<title>is empty or generic.
Why it happens
Title and meta description are ad copy in search results. Google may rewrite them, but empty meta means Google invents text.
Common causes:
- New theme does not map title from H1 / product.
- Yoast migration without field import.
- Global template
%sitename%without%pagetitle%. - Shop: hundreds of products without manual meta (batch Apply).
- Text too long — not an indexing error, but a bad preview.
What Puluno does
| Phase | Module | Action |
|---|---|---|
| Diagnose | Explorer | title/description length, empty values |
| Apply | SEO | fill title + meta from H1 / template / AI draft (Pro) |
| Verify | Explorer | same URL — title_* / description_* findings gone |
Center shows max 5 fixes — on large sites, start with homepage and money pages.
Step by step
- Explorer on homepage and 1–2 key URLs (contact, top product).
- Puluno SEO Center → Today — Apply missing title/meta.
- For products: bulk export/import or list editor (see Meta editor).
- For drafts: AI meta — always human review before Apply.
- Verify: same URL in Explorer — check length (title ~50–60 chars, meta ~140–155).
- GSC: watch CTR after a week — meta shows after re-crawl.
Rollback — undo the change
Meta from Puluno SEO Apply can be reverted in Center (last batch or per page in the editor).
Before bulk Apply on a shop: export existing meta to CSV.
When it is not Puluno
- Google rewrote the title differently from
<title>— normal, not a plugin bug. - Issue is page content (thin content) — meta will not fix rankings.
- Multilingual site without hreflang — fix URL structure, not meta alone.