Portfolio content enrichment

Puluno SEO can add short excerpts, sync SEO meta, and suggest alt text for photos on typical portfolio / reference / case study posts — using the project title and your site name.

Works on any WordPress site with the plugin installed. A legacy floor-industry copy mode exists via the puluno_enrich_legacy_floor_copy filter for specialized themes.

What the plugin detects

Default post types (extend with puluno_portfolio_post_types):

• project, portfolio, jetpack-portfolio, case_study, reference

For each project it collects images from:

• featured image,
• attachments whose parent is the project,
• images embedded in content (Gutenberg image / gallery, [gallery] shortcode, wp-image-123 class).

When changes happen

• Save on a portfolio post or Woo product — excerpt / related alts when empty or low quality.
• Content audit in Puluno SEO (Fixes / smart fix) — walks portfolio, products, pages, and the media library; does not overwrite good manual copy.
• Front end — empty alt uses the attachment parent or a portfolio index (image only in post content, post_parent = 0). The index is built once per request, not a full product/page scan.

Recommended workflow

1. Use a dedicated portfolio post type or Jetpack Portfolio; add custom slugs via the filter above if needed.
2. For each item: title + at least one photo (featured or gallery in content).
3. Run audit / alt fill once after migration, then after large photo batches.
4. For Woo: main and gallery images get product-style alt text (generic product wording + site brand).

WooCommerce and pages

• Products — SEO title/description from name and description; alt on featured and gallery images.
• Pages and posts — SEO meta where missing; featured image alt uses “page title — brand”.

For theme developers

add_filter('puluno_portfolio_post_types', function (array $types): array {
    $types[] = 'my_work';
    return array_values(array_unique($types));
});

Custom image ID list for a project:

add_filter('puluno_enrich_portfolio_image_ids', function (?array $ids, int $post_id): ?array {
    return [123, 456, 789];
}, 10, 2);