FAQ for agencies and freelancers
Short answers you can send to a client or use in a meeting. No promises that cannot be kept.
General client questions
"Will we rank #1 on Google?"
Do not promise. Nobody can guarantee a specific position — Google changes it based on query, location, competition, and dozens of other factors.
What to say: "The goal is to be visible for the right queries, have a technically clean site, and content that answers what people search for. Positions are tracked over time in Search Console."
"Why do we need an SEO plugin if we have a nice website?"
A nice design is not seen by bots the same way humans see it. Bots read the HTML head — titles, descriptions, noindex, schema.
What to say: "The plugin does not replace a copywriter or developer. It helps you avoid technical mistakes — empty descriptions, wrong noindex on important pages, missing redirects after renaming a URL."
"Why did our competitor pass us?"
Reasons are usually a combination: older domain, more quality links from other sites, better content for that query, faster site, stronger brand.
What to say: "An SEO plugin alone won't overtake competitors. The audit shows what's missing on your site technically. Content and links are separate work."
"How long until we see results?"
Indexing a new page: days to weeks. Visibility gains: months in competitive industries.
What to say: "After changing a title or description you may see a change in search within days to weeks. Position shifts for difficult queries count in months."
"We pay for ads — do we still need SEO?"
Yes, they are two channels. Ads (PPC) pay per click; SEO builds organic visibility.
What to say: "Turn off ads — traffic drops. SEO works long-term. Ideally both with a clear budget."
Technical questions (in plain language)
"What is a meta description and why is ours missing?"
Short text under the link in Google. It does not automatically move you higher, but helps people understand what they're clicking.
When missing, Google makes up text from the page content — often not nicely.
"Why should the cart be noindex?"
The cart is not an answer to a Google query. Someone searching for "your product" should land on the product — not in the cart.
Noindex = "don't show this page in results."
"What is Search Console and why connect it?"
Google's free tool for site owners. Shows real queries, indexing errors, sitemap status.
Without GSC you do SEO blind — the plugin just displays GSC data more clearly.
"What does an orphan page mean?"
A page that nowhere on the site links to (except via sitemap). Bots and people find it harder.
Fix: link from the blog, menu, or related articles.
"Do we need schema / JSON-LD?"
Recommended for products, FAQ, local business — Google may show rich results.
Do not promise stars. Schema must be truthful — FAQ in code must be visible on the page.
Puluno — what to tell the client
"How is Puluno different from Yoast?"
Yoast is strong in the editor for a single page (readability, focus keyword). Puluno is strong in whole-site overview — audit of all URLs, head tags, orphans, 404s, GSC panel.
Don't say: "Yoast is bad." Say: "Different approach — audit-first. We can import meta from Yoast."
"Can we run Puluno and Yoast at the same time?"
Not recommended. Both output title, meta, schema, and sitemap — Google sees duplicates, Center won't show live collisions.
What to say: "First we transfer meta, verify a few pages, then disable the old plugin. Steps are in Compatibility and migration. Puluno also automatically scans for collisions and in auto mode turns off its own output while Yoast is active."
"What will the client see in the admin?"
- Puluno Center — site score, URL table, warnings
- Editor / sidebar — title, description, search preview
- Redirects — redirects and 404 log
- Link Scope — internal links and orphans
- Settings — GSC, Pro license, IndexNow
"What's in Free and what's in Pro?"
| Free | Pro |
|---|---|
| Center, Link Scope, schema, IndexNow | Everything in Free |
| 25 redirects | Unlimited redirects |
| GSC OAuth 7 days / 10 queries | GSC 28 days / 50 queries |
| — | AI meta suggestions (OpenAI BYOK) |
Pricing: puluno.io/pricing · AI guide: docs/ai-meta
"How do we connect AI for copy?"
What to say: Pro unlocks the feature, but the client pays OpenAI themselves — account on platform.openai.com, billing, API key in Settings. Puluno does not pay for their AI. Always review text manually.
Guide: AI meta suggestions (OpenAI)
"Is AI included in Pro? Do I pay anything else?"
Pro (1,490 CZK/year) = plugin license per site (redirects, GSC, AI button unlock).
OpenAI = separate, optional, pay-as-you-go at OpenAI. Without an OpenAI key, Pro works normally, just without AI suggestions.
Don't say: "AI is included and unlimited." Say: "Pro enables AI; if you want it, connect your own OpenAI — you pay a few cents per suggestion."
"Does the client need Pro?"
No. Free covers audit, meta tags, basic GSC, and most small sites.
Pro makes sense for larger sites, many redirects, or agencies managing multiple clients with a license per domain.
Agency bundles: 5 / 10 / 15 licenses with discount — pricing. Invoice with company ID, one license = one domain. OpenAI separately per client (BYOK).
What not to promise (protects you and the client)
- Guaranteed position 1–3
- "SEO in 2 weeks" in a competitive industry
- "Plugin replaces copywriting"
- "Schema = always rich snippets"
- "IndexNow = instant indexing everywhere"
Client email template (after audit)
Hello,
We reviewed the site in Puluno Center. Overall technical score is X/100.
What's OK: …
What we recommend: add meta descriptions on N pages, fix M redirects, link orphan URLs …
SEO does not guarantee a specific position — the goal is to remove technical barriers and improve clarity for Google and visitors.
Detailed terms explained here: SEO for beginners
Invoicing and projects (Zafaro)
Doing SEO for clients and need invoices, quotes, and project overview too? In the Puluno ecosystem, Zafaro is an invoicing and project system for trades and small businesses from the same team.
Good combination: Puluno on the client's site, Zafaro for your operations and billing.