| Alt text | Image description for screen readers and bots | Accessibility; bots understand what's in the image |
| Canonical | "Main" URL of a page | Removing duplicates (filters, URL parameters) |
| Crawl | Bot browsing the site | Google downloads pages for analysis |
| CTR | Click-through rate in results | How many people click vs. how often you appear |
| Description | Meta description under the URL in Google | Encourages clicks; not a direct ranking factor |
| Focus keyword | Target phrase for *you* | Organization in the plugin; not a magic signal for Google |
| 404 | Page does not exist | Signal of broken links — fix with a redirect |
| GSC | Google Search Console | Data from Google: queries, indexing, errors |
| Head / head tags | HTML part before <body> | Title, meta, schema, canonical — bots read this first |
| Index / indexing | Including a page in search | Without index, the page can't be found in search |
| IndexNow | Ping after URL change (Bing…) | Faster change notification; Google works differently |
| Internal link | Link within your site | Site navigation for people and bots |
| JSON-LD | Structured data format | Schema in HTML for Google |
| Keyword | Query people type | Content goal for the page — not literal repetition 50× |
| llms.txt | Site map for AI tools | Optional; not a replacement for Google SEO |
| Meta tag | Instructions in <head> | Title, description, robots, OG… |
| Noindex | "Don't index this page" | Cart, login, internal pages |
| Nofollow | "Don't follow this link" | Different from noindex — applies to a link |
| OG (Open Graph) | Meta for social sharing | Link preview on Facebook / LinkedIn |
| Orphan | Page with no inbound link | Harder to crawl; Link Scope shows this |
| Redirect 301 | Permanent URL redirect | After renaming a page or migration |
| Redirect 302 | Temporary redirect | Short-term actions |
| Rich results | Enhanced result (FAQ, stars…) | From schema — Google may, may not |
| Robots.txt | Rules for bots in site root | What not to crawl — not a noindex replacement |
| Schema | Structured data about content | Product, FAQ, business — must be truthful |
| SERP | Search engine results page | Blue title + URL + description |
| Sitemap (XML) | URL list for bots | Helps discovery of pages |
| Slug | URL part after the domain | /blog/my-post/ → slug my-post |
| Title tag | Page SEO title | Main heading in Google; very important |
| URL | Page address | Short, clear URLs help users |